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Sample Case StudyPPC Management

How a B2B eCommerce Brand Cut Cost-per-Click 41%

B2B eCommerce Brand · -41% Cost‑per‑Click

Sample case study — for illustration only. The client is a generic example and all figures are illustrative. This does not represent a real client engagement or results.

Illustrative cover image for the PPC Management sample case study

-41% Cost‑per‑Click

The Challenge

A B2B eCommerce brand was spending heavily on paid search but seeing rising costs and shrinking returns. Campaigns were broadly targeted, ad copy was stale, and landing pages didn't match search intent — so budget leaked on clicks that rarely converted.

What NEXGENESYS Did

  • Rebuilt the account with a tight, intent-based campaign structure
  • Tightened targeting and added negative keywords to cut wasted spend
  • Ran continuous ad copy and creative testing to lift quality scores
  • Aligned landing pages to each campaign's intent for better conversion
  • Paced budget against ROI and reported on cost-per-acquisition, not just clicks

The Results

  • -41% cost-per-click while scaling spend profitably
  • Higher conversion rates from better intent-to-page alignment
  • A clearer view of return on ad spend across the account

These figures are illustrative and provided to demonstrate the kind of outcomes an engagement like this can target — not a real client result.